BUBENSKA BRANDING aka Super Studio Bubenska
Bubenska opened to the public in 1935 and was the former home of the electric company for Czechoslovakia and later the main railway station for the City of Prague. The iconic building is considered one of the most important functionalist architectural structures from the 1930s in Prague.
The building sat empty for decades and many of the features deteriorated over time leaving the space raw and in need of reconstruction. Bubenska was acquired by Orco Property Group and is currently a 4,000 square meters home for art studios, small startups, offices, retail and cultural events.
The branding inside and outside the building was done on a shoestring budget and includes historic images on display as well as current commercial and residential properties.
Prague Design Group "Designblok" rented the entire building for its annual Prague International Design Festival showcasing the largest selection of design and fashion from Central Europe.